A Persuasive Online Copywriter is Worth More
How to justify the value of those who understand persuasive online copywriting Last time I examined the qualities we value in a persuasive online copywriter. The way we look at it, copywriting for...
View ArticleHave You Flushed $3K Per Web Page Down The Drain?
Sean Carton does a great back-of-the-envelope calculation of $3,000 to create a web page in his ClickZ column: How Much Does A Web Page Cost? I don’t disagree with Sean about the absolute costs....
View ArticleRecession-Proof Your Online Marketing
Yes, it’s that time again! Recessions are the economy’s little reminder that your marketing needs to be more efficient. Lots of our friends and clients are being asked to produce more sales with less...
View ArticleFree Whitepaper: “Marketing in a Recession” (Don’t Miss This)
It was in the late ’90s when Jeffrey and I first met Jason. Business plans where stacked to the ceilings, valuations based on eyeballs were outrageous and everyone was staking their claim to an online...
View ArticleSpeed! Why Optimization Should Be Sexy
How much are you investing in analytics? My friend Mel Carson is asking on the Microsoft AdCenter Analytics blog. In the UK last week Brand Republic reported that UK spend on search engine marketing...
View ArticleFour Steps To Optimization Success
Since OnTarget debuted, we’ve been learning a lot about why certain clients succeed with optimization, and why others succeed “less.” To use the exercise regimen metaphor we often refer to, many...
View ArticleHave You Given Your Website a Mid-Year Check-up?
We’re now 6 months into 2009, and if you’ve embarked on a program of Website/ Marketing optimization, you’re probably looking for some clear, common-sense benchmarks to measure your progress. Here’s...
View ArticleB2B Marketing Book Review and Commentary, Part 2
Last week, I posted Part 1 of my book review of Steven Wood’s Digital Body Language book. It covered how the landscape of B2B, complex sales, and marketing has changed because of rapid developments in...
View ArticleWhere to Spend Your Marketing Dollars in 2010
We all know from experience that it’s difficult to get ahead in the online world without spending on marketing in one way or another. Since it’s hard to be the expert at everything in the online...
View ArticleCRO Deserves Its Own Line in Your 2011 Budget
I’ve got a bone to pick about how a lot of people perceive Conversion Rate Optimization (CRO) relative to all of the other marketing gobbledygook they do. What’s inspired me to pick this bone right...
View ArticleBudget for Conversion Rate Optimization Success – Part 1
Back in 2010 (ok, so it was only 4 weeks ago) I blogged about why CRO deserves a line item in your 2011 budget. But just how much should you budget for quality direction? Are there “hidden” costs you...
View ArticleBudget for Conversion Rate Optimization Success – Part 2
Yes. You know that successful Conversion Rate Optimization means more than having the right mindset and corporate structure. Yes. You know you need to allocate budget to your efforts too. How much...
View ArticleSpending Budget on a Ticket for the Paid Search Bandwagon?
With the improvement of the economy over the past year, it is not necessarily a surprise that marketing spends for online paid search have increased. According to the Covario’s 2010 Global Paid Search...
View Article12 Days Of Conversions: Day 5-Paid Search Campaigns
Spend more to get more. That saying is more important to ecommerce sites during the holidays than during any other time of year. Aggregate conversion rate throughout the web increases over the time...
View Article6 Steps To Get The Most Out Of Your Optimization Team
I would like to start this blog post by stating I am NO Analyst! However, I am on the front lines, talking to the people contacting FutureNow Inc. and answering their sales related questions. My...
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